Add biographies of the owners, the founders, and possibly even the staff. Have some fun with it and let people know who you are. Stretch beyond a simple paragraph with your mission statement. It’s because people want to know who you are, your company history, and what sets you apart from your competition. People are often surprised that the About Us page is one of the most frequently visited pages. They want to know the people behind the company, who stand behind the logo. You should have an introduction to your products and services, as well as a brief statement on how you help your customers. It should include a brief description of who you are and what you do. But what it does have, it should say it well. The longer it takes, the more likely they are to abandon the page, with little chance of coming back again.Ī homepage isn’t about a lot of information. Statistics show that nearly half of all web visitors expect a webpage to load in two seconds or less. It needs to be well-designed, look professional, as well as have fast load times. It’s where first impressions are formed, and what captures attention. Your homepage is what many people will see first. The 12 Must-Have Pages On a Business Website Here are a few things to keep in mind as you develop these common web pages and incorporate them into your site. But it does take a little more thought than selecting a color. They have a file of images to choose from, but when it comes to content, they’re lost.ĭesigning a website doesn’t have to be complicated. They know what colors they want, they may even have a theme picked out. Too many business owners think in terms of looks alone. How should you talk about yourself on your About Us page?. Will your company blog? Who will add content?.How about case studies and testimonials pages?.Do you need privacy policy and terms of service pages?.What content should show up on the homepage?.How do you want to interact with your prospects and customers?.Before you settle on a new design, ask yourself questions and set expectations about what you want your site to do. It’s not.Įvery business is unique and needs a website to reflect those differences. Too many business owners throw up a simple website and think that’s good enough. You need to have viable content to ensure visitors get the information they are looking for, while creating a site that stands out from your competition. When it’s time to design a new website, or revamp the one you’ve been using for years, one of the most common questions is: what are the must-have web pages to make my website stand out?
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